SERVICES
Whether you're an established industry leader or an emerging entrepreneur, competition is fierce and consumers savvy. Price is no longer the driving force in purchasing decisions. Consumers want to feel good about what - and from whom - they buy. That means that more than ever, distinguishing your business from all the others is both challenging and essential.
Effective communication does just that.
It helps define your business identity. It sets you apart from the competition. It tells your story and forges an instant connection with the consumer.
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In short, effective business communication creates opportunity. Opportunity for you and your business to shine.
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I specialize in original, effective, affordable communication tools that separate you from your competition, define the unique value of the goods or services you provide, and connect you with potential clients.
Whether you need a simple brochure or a full identity package, I welcome the opportunity to meet and discuss how my skills and experience can help you set and achieve your business communication goals.
What's
Your Story?
COPYWRITING
It has happened to us all. We know what we want to say but words fail us.
This is particularly frustrating when what you want to say is how great your product is, what a difference your organization makes in the community, what an honest and dedicated professional you are, and - above all else - why you deserve a chance to earn a client's business and trust.
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Don't worry. Just because you are a fantastic plumber, baker, dentist, or non-profit director does not mean you have to be a great writer as well. After all, I cannot install a sink, bake a pie, fill a tooth or run a life-changing agency on a shoestring budget - but I can write.
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More specifically, I can write for you.
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Whether you need a direct mail piece to drum up business, a motivational fundraising letter to fill the coffers, or an online campaign to raise awareness of your business, organization or cause - let me be your voice.
GRAPHIC DESIGN
"More is better" is not a successful or sustainable design philosophy.
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Every day our mailboxes are filled with marketing pieces that have too many words, too many fonts, too many wild colors and, usually, at least one piece of bad clip art tossed in for good measure.
Our eyes and brain don't know where or on what to focus. We recycle those pieces without even registering the company name or the services offered.
By anyone's standards, these pieces are failures - often costly failures.
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I operate by a proven design philosophy - simple sells.
Nike... Coke... Apple... Ford...deceptively simple yet universally recognized.
It has taken me time and, yes, a few failures, to identify what works and what does not.
My communication skills and experience can help you shorten that learning curve and take your corporate identity to the next level.
IDENTITY DEVELOPMENT
Your mom was right. You never get a second chance to make a first impression.
Today's consumers are savvy and their expectations are high. Every time you hand out a business card, answer a phone, send an invoice or post to social media, you are sending a message about your business and the quality of your product or service.
Every interaction you have - whether with an established customer or a complete stranger - builds your brand.
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A corporate identity package may start with a few key elements - logo, letterhead, business cards - but truly defining, developing, and leveraging your brand is
so much more including your online presence.
No matter how big or small your needs, I can help your business craft a cohesive corporate identity and package fit for an industry leader.